97% Of Malaysians Wants The Tobacco Black Market To Be Addressed Urgently

Price reform and better enforcement are top two solutions suggested by Malaysians in nationwide poll


British American Tobacco (Malaysia) Berhad (BAT Malaysia) today unveiled the results of a nationwide survey conducted as part of the Company’s STOP THE BLACK MARKET campaign.

Key findings of the survey include:

  • an overwhelming majority (88%) of Malaysians believe that the tobacco black market is impeding the nation’s Covid-19 economic recovery;
  • top three factors sustaining the tobacco black market are corruption (38%), high excise duties (27%) and insufficient resources for enforcement agencies to tackle the issue (19%);
  • 9 out of 10 Malaysians (97%) want the government to take immediate action against the tobacco black market, which contributes to more than RM5 billion losses in uncollected taxes every year; and
  • Malaysians believe that reducing the price differential between legal and black market products (35%) and greater collaboration between law enforcement agencies (29%) are key in countering the tobacco black market.


Jonathan Reed, Managing Director of BAT Malaysia said:

“We welcome the enthusiastic response by Malaysians to our STOP THE BLACK MARKET campaign. Since it went live on 6 July 2020, the campaign website has had more than 30,000 unique visits.”

“From the feedback we received, Malaysians are very concerned about the tobacco black market and support immediate government action to clamp down on the criminal syndicates operating within this space. This support from Malaysians stems from the desire to see the economy recovering post COVID-19.”

Join the conversation on Facebook to learn more about what needs to be done to stop the black market.

“As part of a follow up to the survey, BAT Malaysia will be making public the survey findings and launching a second survey on our campaign website https://stoptheblackmarket.com.my/ providing Malaysians with a channel to further express what can be done to address this issue quickly and comprehensively,” he concluded.

The nationwide survey commissioned by BAT Malaysia in July 2020 consisted of an online survey of over 2,000 Malaysian adults.

Join the conversation on Facebook to learn more about what needs to be done to stop the black market.